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Live progress report on the Strike House network wave around Anthony Joshua's return, July 25 on DAZN. Updated continuously through fight night — the full recap replaces this page after the event.
All figures from creator analytics (TikTok Studio / YouTube Studio), screenshots on file. YouTube headline figures are public view counts; engaged-view and retention data from YouTube Studio. Reported posts only — network total is higher and updating as pages report in.
The network began warming AJ content the week before the official Jul 10 launch. Seven reported posts had already cleared 2 million combined views by launch day — led by a single YouTube Short at 1.5M — before the tracking link infrastructure even went live. With dazn.com/strikehouse now deployed across the network (including retrofitted onto the highest-traffic posts, which continue to accumulate views daily), every view from launch day forward carries a conversion path.
1.5M views · 846K engaged views · 639K unique viewers · 73% watched the full 2:03 · +1,080 subscribers from one Short · currently pulling 460K views per 48 hours. Flagged by YouTube's own analytics as 1.4M views above the channel's norm. Tracking link retrofitted into description and pinned comment mid-flight.
370.6K views from a 14,200-follower page · 58K likes (15.6% like rate) · 4,964 saves · 1,425 shares · 1,051 watch-hours · 279 new followers. Proof of the network thesis: coordinated native pages out-travel their follower counts. The same creator shipped four campaign posts totalling 445K.
147K views · 62K+ unique viewers · 54% average retention on 1:43 · 56.9K views in the last 48 hours alone. The exact "Unknown Threat" narrative from the campaign brief, accelerating into fight week.
On sampled network posts, 18.4% of traffic arrived via TikTok search — not passive scrolling. Top queries on one post alone:
People actively hunting this fight are finding the network's content — and from launch day, every landing carries the DAZN link.
73% full-video completion on a two-minute AJ retrospective and 55% on a 1:44 — multiples above short-form norms.
This audience isn't glancing at AJ content, it's consuming it end to end. Awareness-phase content is doing exactly what the brief asks: building the emotional case (The Comeback, The Unknown Threat, Danger Before Destiny) ahead of the buy window.
Attribution note: tracked clicks undercount true influence — view-through buyers (watch now, purchase in-app during fight week) never touch the link. Views shown here are the leading indicator.
Network began seeding AJ narratives. 1.38M+ views accumulated before official launch. Link infrastructure finalised with DAZN (vanity URL, code allocation).
Full network briefed on the three campaign angles. dazn.com/strikehouse deployed across bios, captions and pinned comments. UFC 329 weekend (Jul 11) rides as a crossover moment for combat-sports attention.
STRIKE10 (10% off PPV) goes live across the network — always paired with the tracking link. Mid-campaign report update follows.
Daily posting network-wide. CTA intensity ramps: buy the PPV, or sign up to DAZN Ultimate and watch the fight included. Fight-night live coverage.
Complete campaign report: per-page numbers, click and conversion data, strongest angles and formats, recommendations for the next card.