22
Posts reported · more incoming
Strike House Studio × DAZN · Official Creator Campaign
Joshua vs Prenga
Campaign snapshot
Live progress report on the Strike House network wave around Anthony Joshua's return, July 25 on DAZN. Updated continuously through fight night — the full recap replaces this page after the event.
3.5M+
Views documented to date
520+
Tracked link clicks
6
Days to fight night
All figures from creator analytics (TikTok Studio / YouTube Studio), screenshots on file, or publicly verifiable view counts on the posts themselves. Engaged-view and retention data from creator Studio analytics. Reported posts only — network total is higher and updating as pages report in.
The headline
2M+ views before launch day ended
The network began warming AJ content the week before the official Jul 10 launch. Seven reported posts had already cleared 2 million combined views by launch day — led by a single YouTube Short at 1.5M — before the tracking link infrastructure even went live. With dazn.com/strikehouse now deployed across the network (including retrofitted onto the highest-traffic posts, which continue to accumulate views daily), every view from launch day forward carries a conversion path.
Standout posts · receipts
What the network is producing
YouTube · Heart of Boxing
1.5M
AJ vs Dubois retrospective
1.5M views · 846K engaged views · 639K unique viewers · 73% watched the full 2:03 · +1,080 subscribers from one Short · currently pulling 460K views per 48 hours. Flagged by YouTube's own analytics as 1.4M views above the channel's norm. Tracking link retrofitted into description and pinned comment mid-flight.
TikTok · linton.fx · 14.2K followers
370.6K
AJ mic moment — 26x the page's size
370.6K views at Studio screenshot · 479.3K public count today and climbing · 58K likes · 4,964 saves · 1,425 shares · 1,051 watch-hours · 279 new followers. Proof of the network thesis: coordinated native pages out-travel their follower counts. The same creator's campaign posts now total 690K+ and counting.
YouTube · Heart of Boxing
147K
AJ vs Ruiz — the upset angle
147K views · 62K+ unique viewers · 54% average retention on 1:43 · 56.9K views in the last 48 hours alone. The exact "Unknown Threat" narrative from the campaign brief, accelerating into fight week.
Watch the wave · live embeds
The posts themselves
Every number on this page has a post behind it. A sample of the wave, playable — analytics screenshots for each are on file.
TikTok · linton.fx · 370.6K views · 1,051 watch-hours
AJ mic moment — @linton.fx
The analytics · TikTok Studio
TikTok · boxing.arc · 93.4K views · 214 watch-hours · 2,689 shares
AJ x Nino Nakano — @boxing.arc
The analytics · TikTok Studio
YouTube · Heart of Boxing · 1.5M views · 73% full completion
The analytics · YouTube Studio
YouTube · Heart of Boxing · 147K views · 54% avg retention
The analytics · YouTube Studio
Proof of demand · the audience noticed
Fans are asking for the fan layer
Under one of the network's AJ posts this week, unprompted — the audience clocking that creator pages are carrying fight-week energy, and the squad converting the question into the campaign answer in real time:
When the audience itself starts asking whether the wave is an official campaign — that is the organic-looking, campaign-behaving layer working exactly as designed. Demand for coordinated fan-culture content is visible in the comments, and the network answers it with a conversion path.
The conversion layer · official assets deployed
Every view carries a path to checkout
DAZN-produced CODE assets carrying the network's STRIKE10 code run across the squad as intros and outros. Personal tracking links and dazn.com/strikehouse sit in bios, pinned comments and captions network-wide — every post is both reach and a storefront.
The mechanics: 10% off the PPV at checkout with STRIKE10 · capped at 1,000 redemptions · valid through July 26 · every sale tracked per-creator via AWIN click references. Reach up top, receipts at the till.
The insight DAZN should care about
Purchase-intent traffic is already searching
Search share on campaign content
On sampled network posts, 18.4% of traffic arrived via TikTok search — not passive scrolling. Top queries on one post alone:
People actively hunting this fight are finding the network's content — and from launch day, every landing carries the DAZN link.
Retention says the audience is primed
73% full-video completion on a two-minute AJ retrospective and 55% on a 1:44 — multiples above short-form norms.
This audience isn't glancing at AJ content, it's consuming it end to end. Awareness-phase content is doing exactly what the brief asks: building the emotional case (The Comeback, The Unknown Threat, Danger Before Destiny) ahead of the buy window.
Attribution note: tracked clicks undercount true influence — view-through buyers (watch now, purchase in-app during fight week) never touch the link. Views shown here are the leading indicator.
Campaign timeline
Where we are, what's next
Pre-launch warm-up · Jul 3–9
Network began seeding AJ narratives. 1.38M+ views accumulated before official launch. Link infrastructure finalised with DAZN (vanity URL, code allocation).
Hype phase · Jul 10–22 (LIVE)
Full network briefed on the three campaign angles. dazn.com/strikehouse deployed across bios, captions and pinned comments. UFC 329 weekend (Jul 11) rides as a crossover moment for combat-sports attention.
Code activation · w/c Jul 13
STRIKE10 (10% off PPV) goes live across the network — always paired with the tracking link. Mid-campaign report update follows.
Urgency phase · Jul 23–25
Daily posting network-wide. CTA intensity ramps: buy the PPV, or sign up to DAZN Ultimate and watch the fight included. Fight-night live coverage.
Full recap · within 72h of the bell
Complete campaign report: per-page numbers, click and conversion data, strongest angles and formats, recommendations for the next card.