36
Videos documented on this page
Strike House Studio × DAZN · Official Creator Campaign
Joshua vs Prenga
Campaign snapshot
Live progress report on the Strike House network wave around Anthony Joshua's return, July 25 on DAZN. Updated continuously through fight night — the full recap replaces this page after the event.
8.9M+
Views documented to date
3,600+
Tracked link clicks · AWIN verified
15 days
Campaign duration · Jul 10–25
All figures from creator analytics (TikTok Studio / YouTube Studio), screenshots on file, or publicly verifiable view counts on the posts themselves. Engaged-view and retention data from creator Studio analytics. Reported posts only — network total is higher and updating as pages report in.
The signature edit · front of the reel
The craft behind the numbers — watch one first
Before the stats: this is the standard of work the network produces. A cinematic AJ vs Prenga edit built like a film trailer — the level of craft that makes fans stop, rewatch, share and search. 54K views · 8,413 likes · 849 saves · 11.9 seconds average watch on a 35-second edit.
TikTok · 1pfpeditor_ · the signature edit
AJ vs Prenga signature edit — @1pfpeditor_
The analytics · TikTok Studio · 54K views · 11.9s average watch
The headline
2M+ views before launch day ended
The network began warming AJ content the week before the official Jul 10 launch. Seven reported posts had already cleared 2 million combined views by launch day — led by a single YouTube Short at 1.5M, since grown past 2M — before the tracking link infrastructure even went live. With dazn.com/strikehouse now deployed across the network (including retrofitted onto the highest-traffic posts, which continue to accumulate views daily), every view from launch day forward carries a conversion path.
Phase 1 · The comeback storyline · Jul 3–22
Making AJ unavoidable before the buy window
Retrospectives, narrative edits and character pieces — the emotional case for the fight, built weeks out, every post carrying the tracking link.
YouTube · Heart of Boxing
2M+
AJ vs Dubois retrospective
2.0M views Studio-verified · +1,440 subscribers from one Short · 1:25 average watch, 69.2% retention on a 2:02. Flagged by YouTube’s own analytics as 1.8M views above the channel’s norm. Public counter now past 2,053,000 and climbing. Full receipt in the run below.
TikTok · linton.fx · 14.2K followers
675.9K
AJ mic moment — 47x the page's size, still climbing
675.9K views at latest Studio screenshot — nearly doubled since first documented at 370.6K · 93K likes · 7,865 saves · 2,192 shares · 1,493 watch-hours · 472 new followers. Proof of the network thesis: coordinated native pages out-travel their follower counts, and campaign content keeps compounding after the bell.
YouTube · Heart of Boxing
181.9K
AJ vs Ruiz — the upset angle
181,995 views Studio-verified · 0:56 average watch, 54.6% retention · +98 subscribers. The exact "Unknown Threat" narrative from the campaign brief, still compounding after the bell. Full receipt in the run below.
TikTok · boxing.arc
93.4K
AJ x anime crossover — the culture edit
93.4K views · 214 watch-hours · 2,689 shares · 90 new followers. The format that travels beyond fight fans — crossover editing pulling casuals into the AJ storyline, shares outrunning the page's size.
The lnf.fx run · one creator, nine posts, 2.2M+ views
A single network editor carrying the AJ comeback narrative as a nine-post series across the campaign — building for three weeks, then peaking on fight day with a 1.4M-view post. Every post playable below with its TikTok Studio analytics side by side. Combined run: 2.2M+ views · 260K+ likes · 21K+ saves · 1,100+ new followers.
Jul 5 · 175.8K views · 37K likes · 3,108 saves
AJ comeback narrative — @lnf.fx
The analytics · TikTok Studio
Jul 6 · 6.2K views · the series continues
AJ comeback narrative — @lnf.fx
The analytics · TikTok Studio
Jul 9 · 157.1K views · 17K likes · 110 new followers
AJ comeback narrative — @lnf.fx
The analytics · TikTok Studio
Jul 11 · 64.5K views · 10K likes · 11.18% full watch
AJ comeback narrative — @lnf.fx
The analytics · TikTok Studio
Jul 23 · fight week · 9.3K views, climbing into the bell
AJ comeback narrative — @lnf.fx
The analytics · TikTok Studio
Jul 24 · fight eve · 186.4K views · 25K likes
AJ comeback narrative — @lnf.fx
The analytics · TikTok Studio
Jul 25 · fight day · 1.4M views · 146K likes · 4,631 shares · 667 new followers
AJ comeback narrative — @lnf.fx
The analytics · TikTok Studio
Jul 25 · fight night · 188.3K views · 24K likes · 10.85% full watch
AJ comeback narrative — @lnf.fx
The analytics · TikTok Studio
The linton.fx banger · updated Studio receipt · 675.9K and climbing
First documented at 370.6K mid-campaign — the post has since nearly doubled to 675.9K views, with 93K likes · 7,865 saves · 2,192 shares · 1,493 watch-hours · 472 new followers, from a 14.2K-follower page. Campaign content compounding long after posting: the network's reach keeps paying after the receipt is filed.
TikTok · linton.fx · the AJ mic moment
AJ mic moment — @linton.fx
The analytics · TikTok Studio · updated Jul 25
The 3.r3tired launch-day post · 770.4K views
Posted the day the campaign window opened — and it went on to bank 770.4K views · 70K likes · 4,596 saves · 1,060 shares · 205 new followers, with over 3,000 hours of total watch time on a single 24-second edit. That's four months of continuous viewing generated by one post. 23.62% of viewers watched the full video.
TikTok · 3.r3tired · launch-day edit · posted Jul 10
Launch-day AJ edit — @3.r3tired
The analytics · TikTok Studio · 770.4K views · 3,029 watch-hours · 23.62% watched full
The build's biggest hitters · playable, analytics attached
TikTok · boxing.arc · 93.4K views · 214 watch-hours · 2,689 shares
AJ x Nino Nakano — @boxing.arc
The analytics · TikTok Studio
TikTok · mafiastyle1 · 280.7K views · 41K likes · 2,267 shares · 3,128 saves
AJ comeback storyline — @mafiastyle1
The analytics · TikTok Studio · 694 watch-hours · 67 new followers · posted Jul 5
TikTok · ringsidez · the comeback narrative cut · 150.9K views · the storyline lane still pulling into fight week
AJ comeback narrative — @ringsidez
The analytics · TikTok Studio (DE) · 21K likes · 1,952 saves · 15.7s avg watch · 85 new followers · posted Jul 24 — proof the comeback narrative kept converting attention right up to the bell
The 1pfpeditor_ run · five posts, 250K+ views
A second editor running the build as a series — cinematic narrative cuts from the first week through fight week. Signature edit featured at the top of this page; the rest of the run below, each with Studio receipts. Combined: 252K+ views across five posts.
The presser thank-you edit · 33.2K views · 4,122 likes
AJ presser thank-you edit — @1pfpeditor_
The analytics · TikTok Studio
The Saturday face-off cut · 36K views
Saturday fight night cut — @1pfpeditor_
The analytics · TikTok Studio
The Prenga presser edit · 33.9K views · 15s average watch
Prenga presser edit — @1pfpeditor_
The analytics · TikTok Studio
Fight-eve narrative edit · 95.8K views, still climbing · 16K likes · 97 new followers
Fight-eve narrative edit — @1pfpeditor_
The analytics · TikTok Studio · note the ascending curve — post-fight compounding in action
The Heart of Boxing run · two accounts · phase 1 into phase 2
One creator, thirteen posts, 3.7M+ views
The network’s YouTube anchor ran the campaign across both his channels, the flagship shorts on YouTube and a second front on TikTok (viralboxingg), carrying the comeback storyline from the first week through the face-off window. Every post carries the campaign CTA, one carries the STRIKE10 code in its own title, and the Studio receipts below landed 27 Jul. Where a receipt was captured earlier than the live public counter, the post has kept climbing since.
YouTube · Jul 4 · phase 1 · the flagship · 2.0M Studio-verified
The receipt · YouTube Studio · 2.0M views · +1,440 subscribers · 1:25 avg watch (69.2%)
YouTube · Jul 7 · phase 1 · AJ vs Ruiz, the Unknown Threat angle · 181,995
The receipt · YouTube Studio · 181,995 views · 0:56 avg watch (54.6%) · +98 subscribers
TikTok · viralboxingg · Jul 17 · phase 1 · the comeback edit · 333.5K Studio · 364K public and climbing
viralboxingg AJ edit
The receipt · TikTok Studio · 333.5K views · 53K likes · 5,040 saves · 906 watch-hours · 195 new followers
TikTok · viralboxingg · Jul 24 · phase 2 · fight-eve urgency · 294.2K Studio · 302.9K public
viralboxingg AJ edit
The receipt · TikTok Studio · 294.2K views · 35K likes · 3,388 saves · 1,023 watch-hours · 114 new followers
TikTok · viralboxingg · Jul 22 · phase 2 · AJ is the final boss · 232.9K Studio · 277.7K public
viralboxingg AJ edit
The receipt · TikTok Studio · 232.9K views · 14K likes · 1,164 saves · 1,144 watch-hours · fight-night spike visible in the curve
TikTok · viralboxingg · Jul 23 · phase 2 · face-off week push · 424.1K public counter
viralboxingg AJ edit
The receipt · Studio screenshot pending · 424,100 views on the public counter · 21.6K likes
Publicly verifiable on the postStudio receipt lands with the recap · counter checked 27 Jul
YouTube · Jul 22 · phase 2 · AJ is the final boss · 45,030 · 91.8% retention
The receipt · YouTube Studio · 45,030 views · 0:29 avg watch on 0:32 (91.8%) · +16 subscribers
YouTube · Jul 17 · phase 1 · the STRIKE10 title card · 40,019
The receipt · YouTube Studio · 40,019 views · 0:27 avg watch (83.6%) · the conversion offer in the title itself
YouTube · Jul 23 · phase 2 · Anthony Joshua’s last chance? · 26,970
The receipt · YouTube Studio · 26,970 views · 0:24 avg watch (79.2%) · +14 subscribers
YouTube · Jul 24 · phase 2 · can AJ make a comeback? · 21,165
The receipt · YouTube Studio · 21,165 views · 0:23 avg watch (77.2%) · +11 subscribers
YouTube · Jul 17 · phase 1 · AJ returns · 9,799 · 106.4% avg watch, the rewatch receipt
The receipt · YouTube Studio · 9,799 views · 0:22 avg watch on 0:20 (106.4%, viewers looping it) · +14 subscribers
TikTok · viralboxingg · Jul 7 · phase 1 · the Ruiz edit cross-posted · 25K · 103-second edit · 107 watch-hours
TikTok · viralboxingg · Jul 4 · phase 1 · the flagship cross-posted · 10.6K · the same 2:02 edit that did 2M on YouTube
Combined run: 3,783,000+ views across thirteen posts on two platforms · every receipt above delivered from the creator’s own Studio 27 Jul · one public counter pending its screenshot
Phase 2 · Fight week · the face-off · Jul 23–25
The staredown, turned into content within hours
When the final press conference and face-off dropped, the network moved on it same-day — staredown edits, presser moments and final-words cuts riding the fight-week news cycle while the CTA sharpened: buy the PPV, or watch it included on DAZN Ultimate. This window drove the campaign's click acceleration — the network's biggest traffic days, converting at triple the campaign's baseline rate.
TikTok · linton.fx · the staredown edit · posted fight day, 6:32PM
AJ vs Prenga face-off — @linton.fx
The analytics · TikTok Studio · 16.8K views · 938 likes · into the bell
TikTok · linton.fx · the weigh-in moment · posted fight eve, 9:46PM
AJ vs Prenga weigh-in moment — @linton.fx
The analytics · TikTok Studio · 83.6K views · 8,879 likes · 10.07% full watch · peaked on fight day
TikTok · ringsidez · fight-week wave
AJ vs Prenga fight week — @ringsidez
The analytics · TikTok Studio (DE) · 304.7K views · 31K likes · 41% avg retention · 174 new followers
TikTok · 3.r3tired · the presser cut · posted Jul 24
AJ vs Prenga presser cut — @3.r3tired
The analytics · TikTok Studio · 281.4K views · 34K likes · 3,197 saves · 130 new followers
Same account as the 770K launch-day post — the two documented 3.r3tired receipts clear 1M+ views combined.
Further face-off wave receipts being certified — landing with the full recap.
Phase 3 · Post-fight · the comeback wave · Jul 26+
The KO the timeline couldn't stop replaying
Down twice inside the first minute, AJ delivered a round-two comeback knockout — and the network was live on it. Post-fight edits are the campaign's fastest-moving content, with individual network posts clearing seven figures inside 24 hours of the bell, and the sign-up spike on DAZN's dashboard tracking right alongside them.
Post-fight analytics compounding daily — full receipts in the recap.
Proof of demand · the audience noticed
Fans are asking for the fan layer
Under one of the network's AJ posts this week, unprompted — the audience clocking that creator pages are carrying fight-week energy, and the squad converting the question into the campaign answer in real time:
When the audience itself starts asking whether the wave is an official campaign — that is the organic-looking, campaign-behaving layer working exactly as designed. Demand for coordinated fan-culture content is visible in the comments, and the network answers it with a conversion path.
The conversion layer · official assets deployed
Every view carries a path to checkout
DAZN-produced CODE assets carrying the network's STRIKE10 code run across the squad as intros and outros. Personal tracking links and dazn.com/strikehouse sit in bios, pinned comments and captions network-wide — every post is both reach and a storefront.
The mechanics: 10% off the PPV at checkout with STRIKE10 · capped at 1,000 redemptions · valid through July 26 · every sale tracked per-creator via AWIN click references. Reach up top, receipts at the till.
The story layer · how the clicks happened
Stories carried the code straight to checkout
The feed built the audience — the stories delivered the link. Throughout the campaign, network creators ran dazn.com/strikehouse and the STRIKE10 code through their stories: direct, tappable, urgent. Story pushes clustered around fight week and fight night — the exact days the AWIN dashboard shows the campaign's biggest click and sign-up spikes. Feed for reach, stories for delivery, AWIN for receipts: the full funnel, working as designed.
Arena Supreme · code + link in bio
Arena Supreme · STRIKE10 push
Sulik_boxing · official asset + DAZN link
Boxing Art · official asset + DAZN link
linton.fx · new post + code CTA
lnf.fx · countdown + code CTA
punchprods · PPV link in bio
Network wave · watch live on DAZN
Dax · 1-day countdown
Dax · official asset + DAZN link
Ten stories, seven creators, one code — captured from the fight-eve wave alone. The official DAZN STRIKE10 asset deployed as intros, outros and story pushes network-wide.
The results · tracked on DAZN's own dashboard
3,600+ clicks. 56 new DAZN sign-ups. Independently verified.
These numbers are not self-reported. They come from AWIN — the affiliate platform DAZN itself uses to track partner traffic — attributed to Strike House links across the campaign window. 3,634 tracked clicks delivered to DAZN's storefront, converting into 56 new subscriptions, with the conversion rate more than tripling once the event went live: fight night and the morning after were the campaign's biggest sign-up days, purchases spiking exactly as AJ's round-two comeback lit the timeline.
Why this number is the floor, not the ceiling: only link-clickers are counted. The fan who watches a network edit, opens the DAZN app and subscribes never touches a tracked link — on 8.9M+ documented views, that view-through audience is a multiple of the tracked one. What this dashboard proves is the mechanism: this network doesn't just reach fight fans, it converts them into paying DAZN customers at the exact moment attention peaks. Repeatable, per card, with attribution built in.
The insight DAZN should care about
Purchase-intent traffic is already searching
Search share on campaign content
On sampled network posts, 18.4% of traffic arrived via TikTok search — not passive scrolling. Top queries on one post alone:
People actively hunting this fight are finding the network's content — and from launch day, every landing carries the DAZN link.
Retention says the audience is primed
73% full-video completion on a two-minute AJ retrospective and 55% on a 1:44 — multiples above short-form norms.
This audience isn't glancing at AJ content, it's consuming it end to end. Awareness-phase content is doing exactly what the brief asks: building the emotional case (The Comeback, The Unknown Threat, Danger Before Destiny) ahead of the buy window.
Attribution note: tracked clicks undercount true influence — view-through buyers (watch now, purchase in-app during fight week) never touch the link. Views shown here are the leading indicator.
Campaign timeline
Where we are, what's next
Pre-launch warm-up · Jul 3–9
Network began seeding AJ narratives. 1.38M+ views accumulated before official launch. Link infrastructure finalised with DAZN (vanity URL, code allocation).
Hype phase · Jul 10–22
Full network briefed on the three campaign angles. dazn.com/strikehouse deployed across bios, captions and pinned comments. UFC 329 weekend (Jul 11) rode as a crossover moment for combat-sports attention.
Code activation · w/c Jul 13
STRIKE10 (10% off PPV) went live across the network — always paired with the tracking link.
Urgency phase & fight night · Jul 23–25
Daily posting network-wide through the bell. Fight night delivered the campaign's biggest conversion day — sign-ups spiked as AJ's round-two comeback KO lit the timeline, and post-fight content is still compounding.
Full recap · in production
Complete campaign report landing within 72h of the bell: per-page numbers, click and conversion data, strongest angles and formats, recommendations for the next card.