Joshua vs Prenga
Campaign snapshot

Before the stats: this is the standard of work the network produces. A cinematic AJ vs Prenga edit built like a film trailer — the level of craft that makes fans stop, rewatch, share and search. 54K views · 8,413 likes · 849 saves · 11.9 seconds average watch on a 35-second edit.

The network began warming AJ content the week before the official Jul 10 launch. Seven reported posts had already cleared 2 million combined views by launch day — led by a single YouTube Short at 1.5M — before the tracking link infrastructure even went live. With dazn.com/strikehouse now deployed across the network (including retrofitted onto the highest-traffic posts, which continue to accumulate views daily), every view from launch day forward carries a conversion path.

Making AJ unavoidable before the buy window

Retrospectives, narrative edits and character pieces — the emotional case for the fight, built weeks out, every post carrying the tracking link.

The lnf.fx run · one creator, nine posts, 2.2M+ views

A single network editor carrying the AJ comeback narrative as a nine-post series across the campaign — building for three weeks, then peaking on fight day with a 1.4M-view post. Every post playable below with its TikTok Studio analytics side by side. Combined run: 2.2M+ views · 260K+ likes · 21K+ saves · 1,100+ new followers.

The linton.fx banger · updated Studio receipt · 675.9K and climbing

First documented at 370.6K mid-campaign — the post has since nearly doubled to 675.9K views, with 93K likes · 7,865 saves · 2,192 shares · 1,493 watch-hours · 472 new followers, from a 14.2K-follower page. Campaign content compounding long after posting: the network's reach keeps paying after the receipt is filed.

The 3.r3tired launch-day post · 770.4K views

Posted the day the campaign window opened — and it went on to bank 770.4K views · 70K likes · 4,596 saves · 1,060 shares · 205 new followers, with over 3,000 hours of total watch time on a single 24-second edit. That's four months of continuous viewing generated by one post. 23.62% of viewers watched the full video.

The build's biggest hitters · playable, analytics attached

The 1pfpeditor_ run · five posts, 250K+ views

A second editor running the build as a series — cinematic narrative cuts from the first week through fight week. Signature edit featured at the top of this page; the rest of the run below, each with Studio receipts. Combined: 252K+ views across five posts.

The staredown, turned into content within hours

When the final press conference and face-off dropped, the network moved on it same-day — staredown edits, presser moments and final-words cuts riding the fight-week news cycle while the CTA sharpened: buy the PPV, or watch it included on DAZN Ultimate. This window drove the campaign's click acceleration — the network's biggest traffic days, converting at triple the campaign's baseline rate.

Further face-off wave receipts being certified — landing with the full recap.

The KO the timeline couldn't stop replaying

Down twice inside the first minute, AJ delivered a round-two comeback knockout — and the network was live on it. Post-fight edits are the campaign's fastest-moving content, with individual network posts clearing seven figures inside 24 hours of the bell, and the sign-up spike on DAZN's dashboard tracking right alongside them.

Post-fight analytics compounding daily — full receipts in the recap.

Under one of the network's AJ posts this week, unprompted — the audience clocking that creator pages are carrying fight-week energy, and the squad converting the question into the campaign answer in real time:

When the audience itself starts asking whether the wave is an official campaign — that is the organic-looking, campaign-behaving layer working exactly as designed. Demand for coordinated fan-culture content is visible in the comments, and the network answers it with a conversion path.

DAZN-produced CODE assets carrying the network's STRIKE10 code run across the squad as intros and outros. Personal tracking links and dazn.com/strikehouse sit in bios, pinned comments and captions network-wide — every post is both reach and a storefront.

The mechanics: 10% off the PPV at checkout with STRIKE10 · capped at 1,000 redemptions · valid through July 26 · every sale tracked per-creator via AWIN click references. Reach up top, receipts at the till.

The feed built the audience — the stories delivered the link. Throughout the campaign, network creators ran dazn.com/strikehouse and the STRIKE10 code through their stories: direct, tappable, urgent. Story pushes clustered around fight week and fight night — the exact days the AWIN dashboard shows the campaign's biggest click and sign-up spikes. Feed for reach, stories for delivery, AWIN for receipts: the full funnel, working as designed.

Ten stories, seven creators, one code — captured from the fight-eve wave alone. The official DAZN STRIKE10 asset deployed as intros, outros and story pushes network-wide.

These numbers are not self-reported. They come from AWIN — the affiliate platform DAZN itself uses to track partner traffic — attributed to Strike House links across the campaign window. 3,634 tracked clicks delivered to DAZN's storefront, converting into 56 new subscriptions, with the conversion rate more than tripling once the event went live: fight night and the morning after were the campaign's biggest sign-up days, purchases spiking exactly as AJ's round-two comeback lit the timeline.

Why this number is the floor, not the ceiling: only link-clickers are counted. The fan who watches a network edit, opens the DAZN app and subscribes never touches a tracked link — on 6.7M+ documented views, that view-through audience is a multiple of the tracked one. What this dashboard proves is the mechanism: this network doesn't just reach fight fans, it converts them into paying DAZN customers at the exact moment attention peaks. Repeatable, per card, with attribution built in.

Where we are, what's next